TAKE YOUR CAR TO THE NEXT LEVEL WITH ROWE


Hightec Products – 100% Made in Germany Discover ROWE's extensive range of high-quality automotive lubricants and fluids, meticulously crafted through sustainable processes. Explore our selection of engine oils, transmission fluids, radiator antifreeze, and car care products. With a commitment to vertical integration and environmental responsibility, ROWE offers solutions for all vehicle types, including motorcycles, commercial fleets, boats, and industrial applications.




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Passion for Performance

ROWE offers a broad product range with numerous manufacturer approvals and recommendations which therefore covers almost all customer needs. Many of our most successful products have been developed directly from our experience gained in racing. This is reflected in unrivaled quality and exceptional performance.

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Commitment to Sustainability

ROWE is distinguished as a company and employer by its steadfast commitment to sustainability. We prioritize sustainability at every level of operation, exemplified by our state-of-the-art factory in the lubricants industry. Our continuous efforts are dedicated to minimizing the impact of our actions on both people and the environment.

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FROM THE RACE TRACK TO THE SHELF
ROWE's commitment to motorsport is not just simply about a passion for the sport or creating an image. Utilising the "driving laboratory” enables ROWE to research new lubricants, optimises formulations and thereby create what cannot be replicated in any laboratory in the world: the practical test implemented under extreme conditions. An example which illustrate this: back in 2017, ROWE drove a total of 158 laps on the Nürburgring full circuit in the 24-hour race with the BMW M6 GT3. This means that about 4,100 kilometres were covered in 24 hours of racing. If one wanted to put a similar load on a road vehicle under normal traffic conditions, then one would have to cover 82,000 kilometers in the shortest possible time. 
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SUSTAINABILITY AT ROWE


ROWE has visibly increased the biodiversity of plants and insects on the company premises during the course of the project for "Dare more for nature". The measures which have been implemented to date include a deadwood hedge, insect hotels and nesting aids, natural meadows and other sustainable planting projects as well as a large pond. In 2021, we were awarded the Worms Environmental Star for this nature-oriented design. In the future, we will also continue to explore additional opportunities to make our premises even more sustainable.




Commitment based on entrepreneurial conviction

ROWE, as a company and employer, is characterized by a deep conviction to always act sustainably. For this reason, for example, we operate the most modern factory in the lubricants industry and always strive to reduce the impact from our actions on people and the environment to an absolute minimum.We do not just commit ourselves to these objectives because it is trendy, rather because responsibility towards future generations forms the basis for sustainable growth and our own additional, ongoing development.


STRENGTHENING SUSTAINABILITY ALONG THE SUPPLY CHAIN

  • • Constant review and optimization of the supply chains from a sustainability perspective
  • • Supplier assessment system with integrated sustainability aspects
  • • A code of conduct for business partners.
  • • Procurement of "Green IT" and other "green" products whenever this is possible.
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ALWAYS USING ENERGY EFFICIENTLY


ROWE's commitment to sustainability is exemplified through a comprehensive array of energy-saving measures and environmentally conscious practices. These include the implementation of modern energy management systems and process control systems to optimize energy usage across diverse environments. Notably, ROWE has established substantial solar infrastructure, featuring a 4,000 m2 solar plant in Worms with a capacity of 749 kWp, complemented by a solar plant in Bubenheim boasting a capacity of 488 kWp. Furthermore, ROWE's Worms factory operates a combined heat and power (CHP) plant with a thermal and electrical capacity of 600 kW each, efficiently utilizing waste heat for both heating halls and production processes.


The company maximizes resource efficiency by repurposing waste heat generated from the grease manufacturing plant, obviating the need for additional heating systems within its halls. Embracing a vertically integrated structure, ROWE undertakes in-house production of containers and oversees the construction, servicing, and maintenance of filling plants through its subsidiary ITEC. This localized approach not only fosters operational autonomy but also minimizes transportation needs, thereby reducing associated CO2 emissions. To further mitigate its environmental footprint, ROWE offsets unavoidable CO2 emissions through partnerships with certified sustainability entities adhering to internationally recognized Gold Standards.