For over 140 years, Pirelli has challenged the boundaries of technology, style and sustainability, setting trends across the world. Credited with developing the world's first high performance, low profile street radials, Pirelli has become an established Original Equipment tire supplier for many of Europe's top automobiles.
Pirelli works closely with some of the world's most prestigious vehicle manufacturers, including Bentley, Ferrari, Lamborghini, Maserati, McLaren, Pagani, Porsche and more to develop the ideal tire for their highest-performing vehicles. Through extensive testing and dedicated technologies, processes and materials, Pirelli is able to tailor each tire model to the specific application. By varying tread compounds, patterns and depths, casing and belt package materials, stiffness and ply count, internal asymmetry and numerous other variables, Pirelli can tune their tires to meet the demands of the vehicle, whether that be ultimate track performance or ultimate luxury, off-road and wintertime traction, or low rolling resistance and long life.